14 Aug 2013
A recent advertising campaign from Marmite has sparked a national debate for its controversy, ironically splitting the public’s opinion, with viewers either loving or hating it.
The ad, aired for the...
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13 Aug 2013
We
regularly receive round-ups from YouTube, but this week’s instalment, titled ‘Geek
Week’, has been particularly engaging; the social video sharing site has been promoting
videos, games and characte...
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12 Aug 2013
Forget Glastonbury,
Reading and V Festival; for apt, Lakefest 2013 was the king of the summer
festivals this year. Last weekend the apt team embarked on one of their many
adventures in 2013 with a tri...
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8 Aug 2013
After months of build up and sneaky peeks of what Lakefest has
on offer, this weekend is finally upon us; to say we are a little excited is
very much an understatement, we are ecstatic!
(the Garden T...
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7 Aug 2013
Last night, we had the pleasure of attending the VIP launch of the
newest addition to the Yo! Sushi franchise, based at the Promenade, Cheltenham.
We are honoured to have joined in with the celebratio...
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1 Aug 2013
Here at apt we love clever advertising that everyone can relate to, and this week we have spotted a brilliant advert from Andrex.
‘Rollaphobia,’ a term created by Andrex, refers to the ‘reluctance to...
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31 Jul 2013
We’ve mentioned a lot recently about O2 on twitter,
but this set of recent tweets is well worth the mention.
After the #bemoredog pictures with Innocent
Drinks, Betfair and Tango last week, it seems O...
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30 Jul 2013
If any of you budding marketeers are thinking about ditching
your day job in pursuit of a flourishing career in babysitting, we suggest it
might be a good idea to check out this ad by the American Red...
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29 Jul 2013
Hardware and software engineers at Breakfast have created an interesting twist on the everyday street sign. ‘Points’ is an incredible gadget offering a helping hand to anyone who has ever stood perple...
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28 Jul 2013
Mirror, mirror on the wall, who’s the most creative of them
all? How about Daniel Rozin, the creator of the first mechanical wooden mirror.
Here’s a man who’s invented one of the finest pieces of mode...
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26 Jul 2013
How high would you
jump for a pair of basketball shoes? That was the question on hundreds of UK
based basketball fans mind’s this week when sports brand Adidas and NBA-star Derrick Rose
teamed...
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26 Jul 2013
Here
at apt we recently discovered an article about a father who was shocked to
discover his 14-month old daughter had bought him a car!
How
did she do this you should be wondering? Paul Soute, let hi...
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25 Jul 2013
Rolling Stone magazine has caused uproar across the US after
the August issue of the magazine was published last week; featuring Boston
Marathon bombing suspect Dzhokhar Tsarnaev on the front cover.&#...
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24 Jul 2013
So a few weeks ago I was in my hometown of Cheltenham when I
decided to make it a personal challenge of mine to find a coke with my name on
it. After trawling along shelves and through bottles of coke...
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23 Jul 2013
Following
our ‘Big
Brand Banter’ post, another big name has launched
a popular ad campaign. Without using cute animals, Honda’s ‘Beautiful Hands’ ad
simply shows a pair of male hands cleverly tu...
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22 Jul 2013
The UK government has scrapped its plans to introduce a
minimum price on alcohol across England and Wales. Although we weren’t too saddened
here at apt to hear that the plans won’t be followed through...
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22 Jul 2013
Perhaps unusually in this age of Twitter and Facebook, the Duke and Duchess of
Cambridge won't be revealing the details of their baby's birth
via social media, instead having to abide by the t...
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19 Jul 2013
The fur-flew in a painfully fun street-promo for Toronto’s Fuzz Wax Bar, literally! A reasonably good-looking man was seen by Canadian public, parading around town covered almost entirely from head to...
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19 Jul 2013
Last night Angie had the pleasure of attending
the Stroud Life Business Awards and seeing our client Eurolink win Small
Business of the Year!
The awards, sponsored by Winterbotham Smith
Penley Solicit...
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18 Jul 2013
We
all love a bit of clever advertising, innovative quirky products and general
outright brilliant ideas; we have seen a few things crop up recently which has
caught our eye so we decided to pull thes...
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17 Jul 2013
Would you ever consider booking your holiday without knowing where you were going?
Last week, Heineken were giving travellers the opportunity to go on holiday to a random destination with their border...
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16 Jul 2013
With
all this sunshine it seems brands are coming together online to support each
other by bouncing around ideas.
O2 has
launched a new ad featuring a cat which decides that it would enjoy life more
a...
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15 Jul 2013
I wasn’t really sure what to expect from my work experience at
apt but the skills I have learnt here are invaluable. I have had a fabulous
time and I really don’t want to leave! I’m uncertain about wh...
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12 Jul 2013
Daft Punk is next in line to team up with condom brand Durex after the floppy launch of the JLS ‘Love Safe’ condoms in 2010. If you’re a bit turned off by the face of Marvin Humes, singer of soon-to-b...
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10 Jul 2013
Social media is a great and completely free way to advertise
to a wide ranging audience, providing quick and easily accessed information on
your favourite brands activities. Little Caesars took advant...
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9 Jul 2013
These
days most of us don’t think twice when tweeting about our latest travels or what
our plans are for the day. However, recent attacks on celebrities may change
our minds about the information we p...
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8 Jul 2013
After a gruelling 77 years of
hurt, pain and disappointment Great Britain’s Andy Murray captured the nation’s
hearts this Sunday by winning his first Wimbledon grand slam title, whoop! The nation
went...
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5 Jul 2013
The Royal Baby has been a hot topic of conversation across the UK since Kate Middleton’s pregnancy was revealed earlier this year, and you can wager that he or she has also been the subject of high-st...
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2 Jul 2013
Yesterday, Channel 4 announced their
plans to conduct a daily broadcast of the Muslim Call to Prayer across the
month of Ramadan; commencing Tuesday 9th July. The live call will be
broadcast across th...
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28 Jun 2013
Having
just finished my second year studying for a degree in Marketing, I thought I
would be fully prepared for a week at apt; but books, theories, facts and
knowledge are nothing in comparison to han...
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