30 Apr 2013
When the internet was made royalty free and available for
use by the general public, no one could even begin to imagine how vast and
intricate it would become and how much, as a nation, we would depen...
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29 Apr 2013
Just last week we were amazed by Heineken’s ‘Ignite’
beer bottle with LED lights that flash when sipped from, toasted with or in
sync with music in a club; but already we’re seeing some fierce competi...
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26 Apr 2013
'Orange' as searched by Debi
Yes, we all know that Google changes its banner so that we're not staring at the same logo every time we log on, but the folks at Niice have taken thi...
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26 Apr 2013
When we talk about the future world, most people expect to
see incredible technological advances like hover cars, virtual reality and robots;
not a flash back of the dark ages where technology and ele...
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25 Apr 2013
Move over sexting; there is
now a new and definitely more exciting way to share your love over the
internet! Condom manufacturers Durex Australia have dismissed the traditional dirty
phone-calls, ra...
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24 Apr 2013
Milan
Design Week offered a powerful insight into how nightclubs could look in just a few
years time; with the unveiling of Heineken’s latest mobile innovation concept. The ‘Ignite’ light-up beer bott...
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19 Apr 2013
‘Pleasure
Hunt’, Unilever’s Magnum branded gaming franchise, is to be introduced across
new platforms in a bid to expand interactive content and promo...
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16 Apr 2013
Warburtons
have confirmed they will be releasing an ‘All Ends’ loaf of bread, after the ‘joke
loaf’ was published on Facebook as an April fool’s joke!
It all
started as prank when Warburtons posted th...
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16 Apr 2013
Usually, adverts and advertising work to stand out in an ever-crowded marketplace, and in doing so, evoke specific emotions that trigger us to remember the product or service they are selling. Most re...
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15 Apr 2013
As a subscriber to The Drum and their daily enewsletters, I often find myself absorbed in the successes and failures of our industry, working to spark my own creativity and measure my own results. Re...
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12 Apr 2013
Keep your
eyes peeled for what could be Twitter’s newest service, Twitter Music.
According to what we’ve heard on the grapevine, the social media giants will be
launching a music service for its user...
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11 Apr 2013
During the
Queen’s Diamond Jubilee and London 2012, a raft of FMCG brands embraced their
patriotism and launched several campaigns demonstrating how proud to be British
they were. McVitie’s Digestive...
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11 Apr 2013
People say in business recruitment that
it’s not what you know but who you know; in my experience that statement
couldn’t have been anything more than the truth. After finishing my 2nd
term at univers...
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10 Apr 2013
Nick Scholfield and Jason Maguire on the Gallops
To continue our celebrations on turning 13 in 2013, the apt staff got up early this morning for a visit to Kim Bailey Stables and watched Nick Scholfie...
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9 Apr 2013
Wieden + Kennedy, what more is there to say; they are inspirational, unbelievably creative and most of all, outrageous! As the ad agency behind super-brand Old Spice, they have a certain reputation th...
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5 Apr 2013
We discovered an interesting article this week on the
technology behind trying to decipher what colours dinosaurs actually were…
Apparently scientists are at odds on whether the process of
fossilisati...
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4 Apr 2013
We all know beans are a
musical fruit; we have all sung the song and suffered the smell, to the point
where we’ve actually researched underpants that filter flatulence (trust us...they
exist!).
Howeve...
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4 Apr 2013
Ah it’s funny you should ask that question,
because the other week we tuned into a 30 minute webinar by 12ahead on three contemporary
trends in marketing. It actually turned out to be very interesting...
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3 Apr 2013
Are you one of those people that comes home from work and the last thing you want to do is cook a meal? There aren’t enough hours in the day to worry about whether to have lasagne or chicken risotto;...
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2 Apr 2013
When it comes to pranking, it
doesn’t come any better than this. Yesterday, businesses all over the world indulged
in April fools antics, which led to a whole heap of hilarious communicational
tactics...
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1 Apr 2013
It’s Easter and its McDonalds Monopoly, but this time it’s back with a
twist. After previously running a similar approach for the last 8 years, fast-food
phenomenon McDonalds has re-invented its annu...
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29 Mar 2013
With the chocolate season in its biggest
swing (besides Valentine’s Day and Christmas), how far would you go to do
something a little different?
Go to the hotel made of Cake in Soho and
eat the rug?...
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28 Mar 2013
When it
comes to testing our knowledge, we all share a little bit of light-hearted
competitiveness (although at apt some are worse than others...ahem). The
most recent test that we have come across is...
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27 Mar 2013
Are you one with a sweet tooth? If so, this is literally the perfect place for you. Last week; Britain’s largest cane sugar brand Tate & Lyle Sugars stunned hotel residents by launching the world’...
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26 Mar 2013
Tesco has teamed up
with Google street view to launch a viral campaign in the lead up to Easter, giving
avid social fans the chance to find Easter eggs and win chocolate;
or in some lucky cases some s...
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25 Mar 2013
The power of technology still has the ability to amaze us
and the latest invention which we have encountered is ‘sofa shopping’ or ‘store
trek’ as it has been dubbed; giving consumers the chance to do...
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22 Mar 2013
After being at apt for nine months, my internship has
come to an end. So what have I learnt?
Nine months ago I came to apt with the attitude that I
wanted to run before I could walk. This attitude was...
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22 Mar 2013
Each year, amid much gentle joking about 'extreme-feminism' and 'when are they launching the men in business awards?', the much-awaited Women In Business Awards are launched by Glouces...
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20 Mar 2013
On a day to
day basis the apt inbox is flooded with requests from aspiring creative
designers who are keen to have a taste of the industry pie and we try our best
to mentor as many young people as we...
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19 Mar 2013
In
Cheltenham, we are very used to spectators pouring in, we are a touristic city.
We are used to the pulse and flow of people suddenly turning up and hogging our
parking spaces and increasing...
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