4 Dec 2012
The current trend for foodie brands seems to be interactive bus shelters; think McCain Jacket Potatoes and McCain Home Chips, along with Nestle GPS Chocolate and Mr Kipling Angel Cakes. All have added...
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3 Dec 2012
The first text message read ‘Merry Christmas’ and was sent from a computer to a mobile phone exactly 20 years ago today, (3rd December 1992). Transmitted by engineer Neil Papworth to Richard Jarvis of...
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30 Nov 2012
The Leveson Report is the culmination of months of
investigation into the UK Media; launched after the phone hacking scandal, the
investigation holds relevant parties accountable and has provided a po...
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28 Nov 2012
Our
client, Expectations! Recruitment Services, hosted a Breakfast
Briefing this week, this time at Cheltenham’s regal Pump Rooms.
The
quarterly event played host to psychology guru, Alan Kitto, Comp...
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20 Nov 2012
Author – Sarah Jordan
Over the weekend I took a trip to the Harry Potter Studio Tour in London. Being a keen Potter fan I was both excited and a little apprehensive. The excitement stemmed from the pr...
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19 Nov 2012
Angie's latest Hotel Owner column is on the important issue of the star rating system.The reason behind the article stemmed from a question from a hotel owner in a Q&A session at the Independe...
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16 Nov 2012
“It can’t get any worse. But we’ll do our best.”
This is the tag line for budget hotel Hans Brinker in Amsterdam, yet, based on reviews on Trip Advisor, the worst hotel in the world is in fact a very...
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14 Nov 2012
This month, Coca
Cola unveiled a redesign of their corporate website after CEO Muhtar Kent ordered
the marketing department to refresh it. Originally the company’s internal
magazine for employees, the...
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12 Nov 2012
1. Get your facts straight, don’t knee jerk!
At times, we can all be found guilty of speaking before we think. However, there is a huge difference betw...
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12 Nov 2012
Madame Tussauds have taken to social media in a bid to engage with more customers. They have created a campaign, a ‘Social Media Figure Contest’ if you will where. Users can cast their vote on which c...
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6 Nov 2012
After 139mph gusts of wind, 12.55inches of rain and 6.2million left without power, it is great to see large (and small) corporations offering a helping hand to areas that have been devastated by super...
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5 Nov 2012
Recently Delta has released a pair of in-flight safety videos. These are certainly not your standard, monotonous safety videos though. Delta has exceeded expectations to captivate their audience from...
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30 Oct 2012
The clocks have gone back, Bonfire night is fast approaching and... it's that time of year again already. By now we should all be thinking about how to use the Season of Good Will to promote our...
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30 Oct 2012
Credit: Etihad Inflight Magazine. Nov 2012
Transit Lounge Article
http://extremebiketours.com/
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28 Oct 2012
Wieden
and Kennedy’s Old Spice campaign is notorious for its epic, quirky and
borderline weird advertising, so it’s no surprise that the quest to join one of
the most prolific agencies in the industr...
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26 Oct 2012
For their sale earlier this year, Harvey Nichols created a 'contain yourself' advert series featuring models that had 'wet' themselves in excitement; now, they are urging Liverpool wom...
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25 Oct 2012
Jagermeister is hoping to gain the title of “coldest gig ever” in a bonkers PR stunt to help promote the brand.
The chilly gig takes place on the 24th November with ex-Busted star Charlie Simpson (ye...
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24 Oct 2012
Last week our Managing Director, Angie, presented at a national trade event for the hotel industry. This was the UK’s first ever dedicated event for independent, luxury and boutique hoteliers, and Ang...
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24 Oct 2012
LinkedIn have redesigned their Company Pages to enable professionals to showcase their company in a way that will enhance their business and allow them to network efficiently. The old design was stati...
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23 Oct 2012
Just when we thought augmented reality had lost it's shine (see our post on Budweiser this morning), we've bounced right back with this little gem...
Augmented reality company Zapper has rele...
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23 Oct 2012
As part of their sponsorship activity, headline sponsor Budweiser has partnered with augmented reality firm Aurasma, to provide it's customers with the chance to drink out of a Virtual FA Cup.
Her...
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22 Oct 2012
Arguably the most prominent brands in
the world are defined by their colours; think of Coca-Cola’s enticingly
brilliant red and McDonald’s famous golden arches. These companies, like many
othe...
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19 Oct 2012
Scientists and marketers have come together to create an explosive
experimental marketing campaign; The Science World Museum and Rethink Canada
have joined forces to create a series of adverts that co...
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17 Oct 2012
This week, brand leaders O2 and Bodyform
took a leap forward in customer service and handling complaints.
O2 goes gangsta...
Following a customer service complaint via twitter, O2 gets straight on the...
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16 Oct 2012
Not a campaign in the traditional, organised and pre-conceived way, maybe - but here at apt we're loving the guerilla stickers appearing all over the Tube. Not least because the faceless people a...
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15 Oct 2012
Was Neil Armstrong a hero? We’d say he was; same for Buzz Aldrin and Michael Collins. These three guys made it to the moon backed by millions of dollars and the entire US government. Granted, Felix Ba...
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15 Oct 2012
London 2012 was
a truly inspiring event which gripped the nation this summer. Regardless of
your previous interest in sport and however ‘bah humbug’ you may have been
prior to the event, I’m sure that...
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12 Oct 2012
http://monstersuniversity.com/edu/
Paving
the way for a new generation of marketing campaigns, animation giants Disney-Pixar
release an official website to correspond with their upcoming ‘Monsters I...
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9 Oct 2012
Twitter has created a new ‘Survey Tool’ in order to
help brands measure how effective their ad campaigns are on the platform.
Currently being tested in the US by a small sample of advertisers, Twitt...
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8 Oct 2012
A year has passed
since the death of Apple's co-founder Steve Jobs. He left behind a great
legacy; however the marketing and tech industries are undecided as to how long
the 'Jobs' monop...
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